How does MDAB work?

MDAB client resides on customer interface devices like Merchant PC, Mobile and Kiosks.

Merchant PC - MDAB based ePOS provides a secure, reliable transaction system capable of enduring huge volumes of transactions, thereby overcoming the limitations of other web payment systems. In a typical retail scenario, a physical purchase can be paid by cash or by using credit / debit card. While using a plastic card for Web Payments, MDAB enables the merchant to access the amenities and select "Pay by ePoS" option. MDAB then picks the amount to be paid automatically, prompts for swiping credit / debit card at the POS terminal connected to the Merchant PC, gets approval from the acquiring Bank and finally confirms back payment realization to e-commerce portal in real-time for release of the commodity.

Mobile - MDAB based mobile commerce solutions, M-Biz, helps customers make instant decisions through mobile phones on purchase of goods and services anytime, anywhere. MDAB enables financial transactions via mobile over telecom network for consumers’ convenience and security.

Kiosk - MDAB can be integrated with Amenity providers, Acquiring Banks, Third Party switches and made available on any touch screen kiosks, enabling customers to directly make purchases and transfer money online.

Why MDAB?

The traditional systems of retail expansion hit major roadblock due to regulatory compliance needs, administrative needs, limitations of merchant’s capability to pay advance etc. e-Commerce in developing economies face many constraints such as:

Cards are predominantly debit card centric (>90% in India), which cannot be used on online payments unless it is Net Bank enabled.

Online Net banking penetration is very low, making payment gateway option ineffective (<8%)

Low PC penetration at home and even lower internet penetration

Consumer concerns due to security threats during online Web transaction – 21% increase in online fraud last year

Higher interchange rate’s for online transactions due to higher risks

Lack of awareness at mass consumer level on e-commerce commodities

Not familiar or conversant with online transactions

MDAB is designed to address each of these constraints by bringing consumers to amenity banking platform through multiple delivery Channels. MDAB bridges the digital divide and empowers e-commerce and banks to acquire new businesses by effectively linking consumers.